Framing Fun and Sustainability: Orlando Frames' Brand Transformation
Date
2023 | 2024
THE CHALLENGE
As a female-led, independent local picture-framing business, they needed to distinguish themselves in a crowded market while emphasising their conscious practices and collaborative approach.
what we did
Leveraging insights from our strategy session, we created a visual identity that embodies Orlando Frames' playful spirit and community focus. This included designing a distinctive logo, vibrant typography, and a cohesive colour palette.
THE OUTCOME
A lively and engaging brand that connects with their community and underscores their sustainability commitment. This enhanced visual storytelling and solid brand identity have established them as a unique and influential market presence.
Harriet Jones, Orlando Frames
The strategy session was essential to give a locus point to come back to. I found that designing your brand is a multi-forked path! The characteristics defined in the first session bought me back from veering off, and staying true to Orlando Frames brand values.
Teresa did an incredible job to understand the different aspects that I wanted to convey. Orlando Frames is playful yet functional, expert and caring but a little bit defiant and I feel that Teresa really took this on board and was able to create something harmonious for quite a challenging brief and client ; )
I would definitely recommend Teresa Ferreira Studio. Teresa was perceptive, patient and encouraging throughout the whole design process. She was a great guide and facilitator as well as providing her design expertise.
It came together beautifully and I'm super proud to share Orlando Frames as a result x
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