Shortlisted Branding for the Creativepool Awards 2024
Well this is one for the books!
We’ve been shortlisted for the Creativepool Annual awards in the Branding category and this is absolutely HUGE as we’re competing with the likes of BBC Creative Studio, BBD and Conran Design Studio!
We' entered with the branding we created for NAS Group as we couldn’t be prouder of what we created.
Here’s a snippet of the work:
Overview:
Our project with the NAS Group—comprising NAS Charity and NAS Consultancy—aimed to create a compelling brand identity that resonates within the mental health charity space while incorporating an artistic vibe to engage and attract their audience. This comprehensive branding package included Brand Strategy, Identity Design, Social Media Design and a few marketing assets.
Client:
NAS Group, NAS Charity, and NAS Consultancy
Story Behind the Name:
The name "NAS" is derived from the Arabic word "nas" (نَاسٌ), meaning "people" or "human beings." This name beautifully encapsulates the essence of NAS Group’s mission—to promote well-being through creativity and culture. Inspired by this meaning, we crafted the iconography and art direction to celebrate humanity at its core.
Challenge:
The primary challenge was to develop a cohesive brand identity that fits well within the mental health charity sector and effectively communicates the dual nature of NAS Group. We needed to solve the brand hierarchy and ensure both NAS Charity and NAS Consultancy were distinctly represented while maintaining a unified brand presence.
Results:
By adopting a strategic approach and focusing on optimising audience connection, we delivered a brand that is not only unique and timeless but also deeply human and creative. The new brand identity of NAS Group now effectively captures its mission to enhance mental health through creativity.
Conclusion:
This project exemplifies our ability to merge strategic thinking with creative execution to build a brand that not only stands out in the mental health charity space but also deeply connects with its audience. We are proud to have contributed to NAS Group's mission of promoting mental well-being through creativity.
