Elevating Financial Times Specialist Titles: A Comprehensive Brand Transformation
Website
Date
2016-2023
THE CHALLENGE
To lead the in-house Brand creative studio at the Financial Times, focusing on all brand aspects for the FT's specialist titles. This included developing creative strategies, executing integrated B2B and B2C marketing campaigns, and ensuring cohesive brand and identity development across various platforms.
WHAT WE DID
Developed and implemented creative strategies for branding, marketing, editorial, and product design.
Executed integrated B2B and B2C marketing campaigns.
Led brand and identity development for the FT's specialist titles.
Created sponsored marketing advertising campaigns.
Designed award and events collateral.
Directed editorial design and art direction.
Collaborated on product design and strategy.
THE OUTCOME
Successfully enhanced the brand presence and identity of the FT's Specialist titles. Our efforts were recognised with a shortlist for Best Art Team for the Investors' Chronicle rebrand at the BSME Talent Awards 2022.
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